Thai spa is the latest craze in global spa trend

We all know that today’s consumers are savvy. They are well-educated, know the benefits of total-body wellness and are buying into the spa experience. The new trend touched on consumer behavior and found that people wanted “pampering” in order to stay healthy and look good, and that they generally were knowledgeable and demanding about spa services. “Thai spa” does not mean only traditional Thai massage to relieve symptoms or restore health; it means holistic health care too. The country prides itself in countless spas offering the highest world-class services. Herbs also play an important role in the Thai spa industry today and Thai massage, that helps relax tense muscles and stimulate blood circulation.

Thailand’s Department of Export Promotion under the Ministry of Commerce is organizing the Thailand health and beauty show 2009 at the Royal Paragon Hall Exhibition & Convention Centers, Siam Paragon shopping complex from June 5-7 and it will coincide with the launch of Thai Spa Day 2009 as a parallel main event. It will give rise to many related businesses such as spas, weight-reduction, Thai traditional massage, private hospitals, dentistry, herbal medicine, food supplements and cosmetics.

Thai spas are not only quantity, but also quality. The success of Thai spas lies in the beauty of Thai culture which cannot be copied anywhere else. Growth in the spa business also depends on the creative services, new opportunities in new markets, and the ability to create new trends to answer lifestyle needs with value-for-money services. The highlight of Thailand HBS 2009 will be Thai Spa Day 2009, will be a one-stop service center for sourcing, services, products, and franchises in the health and beauty business.

Despite the global economic downturn, there is a growth with the spa business outlook in Thailand. Apart from serving tourists and foreign visitors, it focuses more on Thai customers. That’s why the association has been organizing more spa promotion activities to create new markets, while at the same time working with travel agents to increase our customer base.